The Digital Signage Shop Releases BlueFire uTV, Communication on the Big Screen.

Silicon Valley based mobile marketing solution provider, BlueFire Digital and The Digital Signage Shop, release BlueFire uTV to bring user generated content and social media to out-of-home advertising and the digital signage industry.

Santa Clara, CA (PRWEB) August 3, 2007 -- BlueFire Digital has released BlueFire uTV (patent pending), blending the realms of entertainment, advertising, digital signage onto the big screen in an unparalleled experience.

BlueFire uTV is a unique, interactive entertainment system for bars, night clubs, restaurants, lounges, malls, sports complexes, brand promotion and other venues where people gather for entertainment and fun and to socialize.

BlueFire uTV brings together such ubiquitous technologies as camera phones, SMS (text messaging), Bluetooth™ and Digital Signage to allow brand, digital signage operators and venue owners to deliver an unmatched opportunity, to provide entertainment and to reach customers.

With BlueFire uTV, guests, patrons or users can send pictures and videos from cameras on their mobile phones to LED, LCD, plasma or projection screens at the venue. Once the picture is displayed on the screen, users can send their feedback or opinions to the screen via SMS or text messaging.

BlueFire uTV not only increases the viewing span of users toward the signage but offers multiple ways to get customers involved via uTV channels. BlueFire uTV channels are geared toward occasions such as Birthdays, Girls Nights Out, holidays or can operate as a dedicated channel to specific advertiser or brand.

 “BlueFire uTV will work with any digital signage software including our partners’ systems right out of box and presents a terrific opportunity to engage brand with their target customers,” says H. Jay Patel, President of BlueFire Digital. “End users, operators and venues can greatly benefit from BlueFire uTV because it can be used on a variety of occasions and provides mobile functionality at same time.”

In addition, BlueFire uTV’s content approval system lets pre-selected personnel such as a network operator or venue employees to pre-screen, block and ban obscene content in real time.

About BlueFire Digital

BlueFire Digital, a trendsetting technology company based in Silicon Valley, provides mobile marketing technology to out-of-home advertising and the digital signage industry. Its products provide solutions for the challenges facing operators of out-of-home advertising and digital signage networks: the need for scalability, cost-efficiency and innovative marketing. In addition, its products enable advertising network operators to reach customers on their mobile handheld devices.

For more information please visit: http://www.thedigitalsignageshop.com