Out-of-home Mobile Marketing Success Chronicled by BlueFire Digital and NextMedia Outdoor, Inc.

Silicon Valley based mobile marketing solution provider BlueFire Digital releases a Bluetooth™ and SMS mobile marketing case study promoting clothing retailer with NextMedia Outdoor, Inc., an out-of-home media company.

Santa Clara, Calif. (PRWEB) July 20, 2007 – BlueFire Digital, in conjunction with NextMedia Outdoor, Inc. is pleased to release a case study chronicling a recent success of out-of-home Bluetooth™ and SMS (text messaging) marketing campaign for a national clothing retailer.

With emergence of new technology and declining growth in traditional mediums, businesses constantly need an innovative way to reach consumers and drive sales. Mobile phone and other handheld devices provide unique and convenient opportunities to reach customers wherever they are.

The promotion of interest was conducted at two street level wallscapes in San Francisco managed by NextMedia Outdoor. BlueFire Digital's BlueFire xMS Bluetooth access points were installed at both wallscapes. Text messaging was driven by BlueFire Digital's BlueFire SMS mobile messaging application. The advertisements on each wallscape engaged the consumer, asking them to enable their Bluetooth phones or to opt-in via a text message on their mobile phone. Bluetooth or SMS (text) content was subsequently delivered upon request.

The three week long case study showed impressive response rates for both Bluetooth and SMS. 46 unique users opted in by "texting" to receive the coupon via SMS. The BlueFire Digital hotspots detected in excess of 340 Bluetooth enabled phones. Out of the 146 unique users, 41 (or 28%) accepted the content via Bluetooth.

"We are always interested in connecting with our customer in a direct and non-traditional way. She leads an active, on-the-go lifestyle so communicating with her through the one device she carries at all times was an opportunity worth testing-especially in a large market where the media is fragmented and your message is easily lost." Added Crista Lindberg, Director of Marketing, lucy. "The program drove sales directly to our store which was the objective, plus it gained us an immeasurable amount of brand awareness. The store team and district was thrilled with the effort."

"Our mobile marketing products present a terrific opportunity to engage advertiser's brand with their target customers" says H. Jay Patel, President of BlueFire Digital. "Out-of-home advertising networks such as billboards and digital signage can deliver great branding via mobile marketing going forward."

"Outdoor advertising is evolving from one of the world's oldest forms of advertising to an interactive, relationship building medium with the use of emerging technologies," added Debbie Lawson, Market Manager, NextMedia Outdoor, Inc. "With the opportunity to communicate with consumers in an engaging and interactive way, the marriage of old and new multiplies the value to the advertiser exponentially."