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Static Posters and Indoor and Street Billboards |
Eye capture is great! But how do you initiate measurable
relationship between the brand and the consumer?
The Digital Signage Shop and BlueFire Digital provides simplified mobile interactivity
products for static posters and billboards. BlueFire xMS and
BlueFire SMS are not only simple to use but they provide
real-time measurable metrics for your marketing campaigns and
projects.
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BlueFire xMS
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BlueFire xMS, a plug-n-play Bluetooth access point,
delivers unprecedented mobile interactivity to static posters
and street level billboards.
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Small footprint 4.5 x 4.5
x 1.5 inches (L x H x W) fits behind any poster or
billboard. |
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Manage all aspect
including content and view reports remotely via web. |
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Utilizes Bluetooth
technology available on many handheld devices for communication.
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All contents are free for the users |
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Deliver JPEG, GIF and PNG images, business cards, ring-tones in polymorphic, MIDI and mp3
format and mobile videos, games and applications.
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BlueFire SMS allows indoor poster and billboard operators to
communicate directly with customers via SMS over mobile
operators' network.
BlueFire SMS takes advantage of widely deployed
Short Message Service (SMS) or text
messaging system to communicate with customers for following:
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Text-2-Coupon |
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Text-2-Vote |
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Text-2-Win |
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Text-2-Ticket |
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Test-2-Screen |
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Text Alerts
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Answers to common questions regarding
BlueFire MS xMS and BlueFire SMS are outlined in the table below.
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BlueFire xMS |
BlueFire SMS |
| Bluetooth required on consumer device? |
Yes |
No |
| Localized communication? |
Yes |
No |
| Uses carrier network? |
No |
Yes |
| Content transfer free for the consumer? |
Yes |
No |
| Type of content delivered to mobile devices |
Rich media |
Text |
| Content size limitation |
Based on the
mobile device |
160 text characters |
| How will consumer know? |
Call to action text on
the poster |
SMS code and dialing
number on the poster |
| Transfers coupons, images, ring-tone, games,
business cards and video |
Directly |
Via WAP link in SMS
message |
| Receiver can send to friends and family |
Yes |
Yes |
| Detailed activity/download report for ROI |
Yes |
Yes |
| Manage contents remotely? |
Yes |
Yes |
Do you have additional question? Contact us for answers.
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